I have some friends I met while in college (back when I did video game design) who are developing their own video game.
A few weeks ago I mentioned their Kickstarter here, and I’m happy to say that they met (and exceeded) their goal!
But that’s not what I wanna talk about today.
Similarly to content creators and online business owners, indie video game developers THRIVE on social media.
These platforms allow them to build a community around their game and create some hype before their launch.
My friends at Lucid Tales are no exception. They’ve been thriving on several platforms, especially TikTok.
But one of my friends recently shared his fears about these platforms… and I 100% relate to what he said.
And this is important for you to hear, too.
Recently they started running ads. Mind you, these are WHOLESOME ads for a WHOLESAME game.
But their account got suspended for Facebook ads, as it so happens for many of us…
… and Twitter, as we all know right now, is kind of a shit show.
As for TikTok… they love the platform, but they’re definitely vulnerable to western governments banning the platform.
At the end of the day, social media can be a HUGE community builder and money maker.
But we don’t own them.
We have no true control.
At a moment’s notice, people who’ve built their businesses on these platforms could lose everything.
You can probably see where I’m going with this.
Can you guess what I told my friend to do?
Build an email list.
When you’ve got an email list — as long as you’re consistently backing it up — you OWN your platform.
You don’t own Mailchimp, Convertkit, or whatever tool you use to send those emails…
… but you own the list.
If one of these goes down, you can take your list and migrate elsewhere.
You can’t do the same with a social media following.
That’s why I’m CONSISTENLY building my list, even during the months where I have other priorities for my marketing budget.
If you’d like some help building your list, I’ve got something in the works for you.
I’ve realized tons of people are NOT ready to pay thousands of dollars in ad spend (and ad management) to build an email list.
I certainly wasn’t when I got started.
That’s why I’m playing around with something new.
What if I told you that you could start building your email list, COMPLETELY hands-free, for as little as $300 a month?
Ad spend included?
Click this link and send me “300” in the chat to get more info.